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Think dot com strategy
1. Decide on your site’s business
model.
2. Establish the key marketing missions for the site.
3. Know your audiences and their goals on the Internet.
4. Create a business plan for the site.
5. Define measures of success.
6. Appoint champion(s).
A Web site that’s fit for delivering
your message
7. Feed your visitors what they look for.
8. Make your site attractive, clear and intuitive to
use.
9. Write or adapt copy to suit your web audiences.
10. Make it easy to get in touch.
11. Build credibility.
12. Mindful of your user’s
technology comfort level.
13. Offer reasons for visitors to return.
Generate positive exposure for your site
14. Play the search engine game.
15. Write compelling page titles and lead paragraphs.
16. Strategic keywords sell.
17. Strength in number – links
with credible sites.
Integrate with marketing plan
18. Build market intelligence from Web site usage patterns.
19. Leverage traditional media.
20. Online advertising.
21. Partner with other sites.
Smart online PR
22. Tap e-mail power.
23. Participate in online communities.
24. Build your own online community.
25. Publish your own e-zine
Copyright Eva Chiu and InfoAdvantage.
E-Business
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