Objectives
The Women Business Owners Association’s Web site is a critical tool for the organization to provide its member businesses access to high quality business and partnership opportunities, raise its members’ profiles, and offer valuable resources.
Our Strategy & Approach
InfoAdvantage consulted with the organization to clarify its vision and target outcome, evaluated and recommended technology opportunities to help the organization achieve its strategic and membership goals. We designed an Internet strategy to position the organization as technology savvy women entrepreneurs.
We designed an online searchable database so that members could easily be found by potential customers and partners.
We developed an effective e-commerce application for members to pay for events and memberships online.
We created a members-only area for members to have access to the membership directory and other resources.
We implemented a members-only listserv to facilitate communications and idea sharing among members.
We created a members e-newsletter that can be published easily by volunteer editors who do not need to have any HTML knowledge.
Using InfoAdvantage’s Web Roadmap™, we designed an easy-to-use Web site where visitors can access relevant information within one or two clicks. Sponsors received well-deserved recognition and visibility for their support of women entrepreneurs.
Outcome Women Business Owners saves time and money by using the e-commerce function for event registrations and membership renewals, and by publishing the membership directory online. The online searchable member database, listserv and e-newsletter have led to many sales leads, business deals and partnerships. Through the Web site and various online tools, the organization greatly enhances its membership value and its position in the business community.
