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Objectives
Scanivalve Corporation, a leading global supplier of state-of-the-art Ethernet-based measuring instruments, wanted to revamp its Web site to make it an effective online marketing tool.
Our Strategy & Approach
InfoAdvantage collaborated with Scanivalve’s management and marketing team to prioritize the Web site’s objectives, and pinpoint the value proposition to its target audiences.
- We designed a Web site that enables its target customers to easily evaluate its products and applications, locate its partners worldwide, and easily access technical support data 24x7. With the aid of the site’s various navigational tools, visitors find the information they need within one or two clicks.
- We optimized the Web site for search engines so the company is highly visible for customers looking for solutions Scanivalve can offer.
- We created and implemented an opt-in e-mail marketing program to disseminate new product announcements to maintain the company top-of-mind awareness.
- To maintain Scanivalve’s professional online presence we manage the site to ensure that content and sales materials are up-to-date reflecting the company’s latest product offerings.
Outcome
Scanivalve’s Web site reinforces the company’s image and reputation as a professional and technically savvy manufacturer of state-of-the-art measurement instruments in the U.S. and abroad. Both the volume and quality of visits to the new site have greatly enhanced.
Web: www.scanivalve.com
E-announcement: see an example
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