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Objectives
Glover Gallery’s goal was to redesign its Web site to effectively develop opportunities to license its designs to product designers and manufacturers.
Our Strategy & Approach
InfoAdvantage designed a strategy to position Glover Gallery as a hot design studio, where imaginative and practical design work together. We:
- Developed personae and messaging for the site’s target audiences: product designers, marketing executives, retail executives, and consumers.
- Conceptualized the Web site as an artistic, elegantly designed artist’s canvas to awe visitors with the richness of Glover Gallery designs, and engage them with visual stimulations.
- Developed navigational tools to attract visitors to explore and be impressed by the many design treasures just one click away.
- Designed the site to be a warm and personal invitation for visitors to get to know and fall in love with the artist’s designs.
- Generated confidence for business executives in the Gallery’s commitment to help market the designs in savvy and distinctive ways to ensure marketing success.
- Created a Press Kit to enhance and extend Glover Gallery’s brand.
Outcome
The debut of the new Web site in the annual high-profile Licensing Trade Show has created an unprecedented level of visibility for the Gallery and drawn lots of interest resulting in rewarding licensing agreements.
Web: www.glovergallery.com
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